JoVE Business. Marketing (AI-Powered)

PolyU students and staff: Online Access through SSO login
Other users: Online Access
Tutorial : Sharing a Specific Page from JoVE Collection
Terms and Conditions

Jove Business. Marketing offers easy-to-understand animated lessons that explain how to use marketing principles in real situations. It explores the role of marketing in business and examines the marketing landscape and consumer purchasing behaviors. It also demonstrates methods to create, capture, deliver, and communicate customer value, all while emphasizing ethical practices in marketing.

 


Important Notes:

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